Here’s a couple of TV commercials that were part of a bigger campaign I directed for Sky Go, Sky + and Sky Go Extra.
It featured real customers talking – amusingly – about how Sky fits into their lives. But I think the campaign successfully pushed beyond the usual limits of the “real people” testimonial genre.
Along with directing, I oversaw the casting process. We were lucky to find contributors with great stories to tell who were also great on camera. The success of the first campaign led to two others. Who needs actors when you can find real customers like that!
The agency was Brothers and Sisters. It was dreamt up by Will and Aaron. The estimable Executive Producer was Mark Harris.